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The following statements are a testament to Linda Fisher's skill
as speaker and an interactive workshop leader.

AIGA San Diego "Power Lunch"

Principal -- Slingshot Creative
"Linda Fisher's Power Lunch lecture for AIGA San Diego was outstanding! In the days following Ms. Fisher's lecture, I changed the main verbiage on my promotion literature. Then, I distributed about 50 of the new ones to local businesses. The very next day, a gentleman phoned me to set up a meeting, literally inquiring about the exact verbiage in which Ms. Fisher directed me towards."

How Conference
Living Marketing Plan Presentation

Principal -- Sauter Creative
"Linda Fisher's session at the HOW Design Conference was vastly helpful and inspiring. As a design consultant with a sole practice, I found that you touched on many valuable issues, which would be fruitful for AIGA/Boston chapter. We look forward to working with you in our professional development series next year."

 

Marketing -- Ginko Creative
"Linda Fisher's session at HOW was one of my favorites because I walked away with so much information that I can actually use. I took lots of notes and have a meeting set up with my business partner to start formulating our own Living Marketing Plan."

IDSA Mid East District Conference
Shortest Route to Yes: Why Corporate Buyers Hire You

"Your presentation helped us learn the importance of focusing our energy, specializing our company, differentiating ourselves from our competition, and establishing our credibility to the market. My most important role in this growing company is marketing and sales. With your insight I have been able to organize and focus our goals and put them out to our perspective clients. Thank you Linda, you truly are an angel in disguise."

Board Chairman -- IDSA Mid Eastern Chairman & Senior VP Herbst Lazar Bell
"Great to meet you in Columbus. I love what Design Management Resources, Inc is doing and nobody else does it. Congratulations on your originality."

Living Marketing Plan Workshop

Marketing -- Wallace Church
"This workshop was great because it helped me to realize new methods to gaining new business as well as ways to organize a plan to reach certain company goals"

We hold workshops in cities across the USA and other countries. If you are interested in a professional development workshop, sign up for workshop announcements.

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Design Management Resources has a professional development program for you whether you are interested in Marketing or Public Relations.

Additional information, including agenda and pre-work description will be sent by e-mail with confirmation when you register. To achieve the most benefit from the workshop, it will require approximately 2-3 hours of pre-work.

 

The Living Marketing Plan
"How to increase your visibility and attract your ideal clients."

The Best Practices of Public Relations
"Get published and leverage your expertise to win new clients."

 

Learn about your Workshop Leaders.

The Living Marketing Plan - Design Business Strategies In An Increasingly Competitive Marketplace.

What is a Living Marketing Plan?

The Living Marketing Plan incorporates the elements of a traditional marketing plan, but goes several steps further. It takes into consideration the talents, lifestyle and the dreams of the principals of design firms to produce a fluid operating program. In this way, the strategic plan becomes not just a business plan, but a life plan as well. Whether you are a small or a large design firm, this can be a revelation - human factors live in concert with business factors. Marketing specialist, Linda Fisher, will help you to develop your own Living Marketing Plan though careful analysis, clarifying your strengths, weakness, your marketing direction, time and money. Your working document promises to reduce confusion in your design firm and improve employee confidence and morale.

The Living Marketing Plan is not a complicated business plan. It is broken down and taught so that you can easily grasp and incorporate the activities into the daily running of your design business.

The Workshop -

The benefits of this program include:

• Receiving valuable information on how to develop a marketing plan that is specially tailored to meet your firm's needs, goals and objectives
• Being taught how to use your firm's strengths and skills and incorporate them into a workable plan
• Learning how to identify the marketing activities that are most appropriate for your firm
• Learning how to implement the marketing activities that generate positive results

• Being taught how to track and follow-up on marketing activities

  This program is not about passively listening to a lecture. We will focus on best practices in brand development, you will concentrate on finding your unique selling proposition. What differentiates your business from the competition? What kinds of clients and projects do your want to attract? Does your firm have core competencies or specialties?

  Answering these questions in an organized and analytical way lays the groundwork for developing the mission and positioning statements for your design firm. Effective branding is making choices. This program will ask you the right questions and your answers will pare down your business to its essence. Then, you can convert that essence into the message that will be carried throughout all of your unique marketing and public relations activities, including brochures, cold calls, cold letters, direct mail, letters, web site, and press releases.

  In a detailed workshop session, the five phases needed to develop a Living Marketing Plan will be discussed and worked through. These include:
  

• Phase 1 - Audit and Analyze your business
• Phase 2 - Setting goals and objectives
• Phase 3 - Marketing strategy
• Phase 4 - Perfecting your plan
• Phase 5 - Measuring bottom line impact
• Phase 6 - Problem Solving

The Living Marketing Plan Workshop is ideally suited for you as a design firm principal, marketer and new business development associate who:

• Wants more control over the type of business bought in
• Wants to recognized for the quality of work that you do
• Wants to be less stressed during economic uncertainty
• Wants creative projects that your designers enjoy and can be passionate about
• Wants to increase your visibility in your key target markets

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The Best Practices of Public Relations

Workshop coming soon. Stay tuned for session information, dates and venues.

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Design Management Resources
Post Office Box 423
Thompson, Connecticut 06277 USA
Telephone 860-923-0423
E-mail:Linda@designmanagementresources.com
www.DesignManagementResources.com