Design Management Resources believes in the power of partnerships. We have based our business on working closely with our clients in order that we have a complete understanding of how you manage your firm and what you wish to achieve through your marketing efforts. This knowledge allows us to work in ways that will be beneficial to each of our clients while delivering the hoped-for results.

Design Management Resources is an amenable, versatile firm that is willing and able to work within our various clients' parameters.

Design Management Resources has developed and follows The Living Marketing Plan, which takes the client and DMR manager through four phases:

• Intensive Audit:
  Design Management Resources trusts in the power of knowledge. We allow knowledge to guide our actions and, therefore, perform a large amount of front-end work on each long-range program. The Audit phase of our work consists of speaking with the management team, understanding the internal processes of each firm as well as their capabilities, researching the target audience and competitors, and becoming aware of the firm's positioning within its marketplace. This knowledge, in turn, allows us to design the most appropriate plan for your marketing and public relations actions.
  
  
• Strategy Formulation:
  Following the knowledge gathering done in the audit phase, the Design Management Resources team analyzes its findings along with the determined goals of your firm. We look at the big picture in order to develop a marketing plan that matches your various criteria, including time, money, staff, and additional resources. At the end of this stage, we have a focus of what types of marketing and public relations efforts to use to achieve your objectives.
  
  
• Concept Development:
  This phase hinges on multiple brainstorming sessions in which the Design Management Resources team imagines the most appropriate speaking engagements, newsletter information, query letters, articles, or other marketing and public relations efforts for your firm. We discuss our determinations with you, the client, in order to decide which avenues to pursue. While the Design Management Resources team will present the possible projects in a prioritized list, all decisions are made in conjunction with our clients.
  
  
• Final Applications:
  After the knowledge gathering, analysis, and sifting stages, the Design Management Resources team is ready for action. We act as support to your Marketing Department, performing the duties necessary to complete the determined projects. We make the cold calls, write the press releases, plan the workshops, and solicit the speaking engagements. We work with you to determine an appropriate schedule for the developed long-range plan. You do not need to hire additional marketing professionals on staff. Having developed a collaborative working relationship, Design Management Resources becomes an asset to the growth of your business. You can rely on Design Management Resources to understand and support all your marketing and public relations goals, as needed or on an on-going basis.

The Living Marketing Plan aids the team in determining your primary goals and objectives and in fulfilling them through the carefully designed marketing and public relations program.

Design Management Resources believes in the power of communication. All businesses need to present their values, ideas and benefits to people external to their firm in order to solicit new business, gain respect and develop an understanding of their services. Marketing and Public Relations are tools used to communicate such values.

Through The Living Marketing Plan, Design Management Resources develops the most appropriate marketing and public relations actions to achieve your goals. This Plan forms the crux of our services, consisting of an intensive audit, strategy formulation, concept development, and final applications.

We offer the four phases as individual or combined services, although the ultimate benefits are reaped from using the Plan in its entirety. Visit our Results section to see how how the Plan has helped other design firms. And if you'd like more information regarding our services, please contact us.

Now, let's consider some ideas to help you grow your business.

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Design Management Resources
Post Office Box 423
Thompson, Connecticut 06277 USA
Telephone 860-377-9696
E-mail: Linda@designmanagementresources.com
www.DesignManagementResources.com