You're a design and visual communications principal. You know what you're doing in the world of corporate identity, branding, graphic, industrial, interactive, retail or environmental design. You also know marketing and public relations will grow your business… but no one in your firm seems to make this a priority. 
Design Management Resources, Inc. is a public relations and marketing services firm that will DO those marketing projects that so many principals don't get around to. Design Management Resources IS NOT a high priced consultancy that TELLS you what to do and walks away. In collaboration with our design client, we DO IT. We're a team of diverse marketing professionals and specialized administrators working from our Connecticut offices and those of our associates. We believe that design is a core value of all products and services. Some examples of our work:
Free e-mail newsletter Marketing and PR Exclusively for Design Firms: If you want announcements of our latest Design Business Articles written by leading design principals exclusively for Design Management Resources. We thank them for supporting the effort to provide design business education and information to design businesses who wish to be leading firms. Sign up now! 
Design Business Articles are by diverse writers, from authors to attorneys to design principals like you -- words of wisdom from highly experienced, creative business people. The articles offer secrets, statistics, and proven strategies to help design firms build a solid business and equity in the brand of their design business. Design Business Articles are published monthly and each new story is announced in our Marketing Tips newsletter. Past stories will be archived, so bookmark this site now! If you have a success story, a horror story, or some specific advice to share with your colleagues or other professionals in design, request article submission guidelines today! 
A marketing plan is a business road map; you decide where you want your business to go and how to take it there. There are many routes that will get you to the same destination. Which one fits your interests, talents, skills? Which one is most cost and tiem effective for your particular design business? Design Management Resources is available to work with you to create what we call... A Living Marketing Plan By this we mean a marketing process as individual as your firm, customized to the personalities and styles of your principals, skills of your managers and culture of your organization. We know from experience, you don't do design projects just for the money. Your Living Marketing Plan must reflect REAL LIFE for all involved. The future leading design firms will have a strong, clear marketing plan. The simple truth is that A Living Marketing Plan works because it delegates clear and specific marketing activities to those who want and enjoy doing them. This rapidly adds to the bottom line, proving that people are best at doing what they love … they are motivated and efficient. 
Today is the information age of key words, specialization and customer personalization. Design businesses need to practice the standards used by all businesses to compete and succeed. This requires disciplined focus. You cannot be knowledgeable in all industries and compete. This is the challenge as well as the reality of the new economy. Brand your Design Business or die. The new economy (technology and "real time") has increased competition for all design projects. The reality is that differentiating strategies are vital to a design firms existence. Again, we are not high priced consultants who merely give advice. We do not provide stock answers. However with our depth of experience of actually doing marketing for design businesses and with our specific focus in the design industry, we know what works … and doesn't work … for the various competitors out there. Most likely, you know what you need to accomplish with your marketing resources to maximize profits. The Living Marketing Plan is all about you, the budget and route to attaining your life's goals. In the words of one of our clients, "It's not easy making it that simple." Today is more than making a living, it's more than satisfying life's goals; We must consider our social responsibilites to the sustainability of our planet. All of this in, "real time".
Learn how Design Management Resources can help you sharpen that focus and give you a competitive edge.
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